I thought a great way to educate people on how to succeed in internet marketing of an online home business would be to chronicle a case study, from start to (hopefully) successful finish. I am mentoring a friend of mine, a man named Jim, who is a complete newbie in home-based business on the Web. But he’s watched me grow & succeed over the past 7 years, and he wants in. He’s set himself a goal to make $100K a year by the end of the year so he can quite his J.O.B. (just over broke job) and enjoy total financial freedom.

I believe he can do it. He possesses immense creativity, a strong work ethic and the enthusiasm & motivation he needs to succeed.

The model he has chosen for an online home business is the one I’ve been most successful with… a content site. He has an emerging trend that is a huge passion for him and he’ll be starting a site about that niche topic.

Here are the general steps I’ll be taking him through:

  • Researching & selecting a niche
  • Planning the content topics & “voice”
  • Building an organized and visually-pleasing website
  • Optimizing for the search engines
  • Driving traffic to the site via free traffic generation strategies
  • Building a mailing list
  • Adding community through interactivity & perhaps a membership component
  • Monetizing the site through a variety of methods, including Google AdSense, affiliate marketing, and selling his own products
  • Continuous improvement

As the months go on, you can come back here and read of Jim’s progress. In my next case study post, look for a rundown on the research and niche selection I’m putting Jim through. I guarantee you can learn from watching Jim grow!

To your success,
Kathi

Written by Kathi MacNaughton

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Filed under: Case Studies • General Biz Tips

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